Research and write a campaign brief
A sourced audience, message and distribution brief.
Give Daywing this job ↗What the job involves
- Research the audience and relevant public sources.
- Identify supplied positioning and factual gaps.
- Write message, deliverables and channel-specific proposals.
- Save a brief with sources and review questions.
Start with: Offer; Audience; Objective and constraints.
- No invented market size or performance.
- Separate research from proposed strategy.
- Use approved brand claims.